Mida Food is a leading importer, manufacturer and distributor of quality frozen seafood products. We provide quality products to the food service industry and more recently to the retail market.

We built our reputation as a quality distributor for the foodservice industry. This established success opened opportunity for us to expand into the retail market through our brand, Pacific Bay, and quickly become a key player in the category. This brand reflects Mida Food’s decades-long experience In the industry and continual goal of providing the highest quality frozen seafood and offering consumers new options at a great value.

We source our products from meticulously chosen, certified plants located in various countries. We pay special attention to tractability, certifications, sustainability, and environmental impact.

We actively pursue innovative opportunities to maximize supply chain efficiencies that lower our cost to serve and pass those savings on to our customers. To ensure product availability, we maintain an outsize temperature controlled freezer space in securing and storing the buffer inventories to minimize turn around time. In addition to offering a variety of delivery options, including  and Warehouse Pickup services, our customers enjoy the versatility of being able to purchase wholesale quantities of raw product from our inventory or purchasing smaller quantities of pure value-added stock produced by our on-site processing and packaging facility.

Superior Customer Support

Our trained professionals are uniquely qualified to provide expert guidance that enhances your purchasing decisions and answer your technical questions.

The flexibility we built into our supply chain enables us to respond to unusual or difficult situations and provide quick, effective, personalized service to our customers.

We actively pursue innovative opportunities to maximize supply chain efficiencies that lower our cost to serve and pass those savings on to our customers. 

Mida Food services all 5 star hotels and white linen restaurants in the metro, as well as grilleries, fast food chains, and stand alones. Our client list is varied because we offer products that accommodate differing client needs. We have the capability to produce be-spoke products to match client requirements. We believe in personalised service and have dedicated account managers and business development managers to handle our clients needs.  Below is a sample of our over 600 customers.